The use of Instagram as a shopping platform has significantly increased in recent years. For e-commerce businesses, having an active presence on Instagram is highly beneficial, especially if competitors are also using the platform. Instagram has evolved into an essential channel for a complete online shopping experience. This article delves deeper into why this is important.
What is Instagram Shopping?
Instagram Shopping allows businesses to showcase their online store’s products in an attractive way on the Instagram platform. Not only can you share visual content of your products, but you can also enable purchases directly through Instagram. By integrating your Instagram shop with a compatible e-commerce platform of your choice, it becomes easy to share an image and tag the associated product.
With the help of a product tag, users can click directly on the product shown in the photo. With a simple tap on the tag, they gain access to relevant information such as price and product details and even have the option to explore the full catalog. When consumers decide to purchase, they are redirected to your online store’s website to complete the checkout process. Instagram is also working on rolling out in-app checkout as a feature.
Why Should You Be Present on Instagram?
In addition to the fact that not being on Instagram could lead to less visibility compared to your competitors, the focus is primarily on putting the customer first. By being active on the platform they use daily and offering content that matches their preferences, you significantly lower the barrier to purchase. Instead of expecting the customer to go out of their way to visit your website, you create an enjoyable shopping experience by being present on their favorite platform.
Through your e-commerce platform, you can track the traffic coming from Instagram. This allows you to see how effective adding this channel is for your business.
How to Set Up Your Instagram Shop?
To begin, ensure that your Instagram account is set up as a business account. You’ll also need a Meta Business account to link with your Instagram profile. Next, connect your e-commerce platform to your Facebook and Instagram channels. Once your account is approved, you can immediately start tagging products in your Instagram images, making it easy for visitors to access your entire catalog.
Conclusion
With the rise of Instagram as a shopping platform, an active presence for e-commerce businesses is essential. Instagram Shopping simplifies the shopping process and lowers the barrier to purchase. Focusing on being present on the customer’s favorite platform, rather than just your website, shows a customer-centric approach that benefits your e-commerce business by driving more conversions.
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