There are countless ways for an organization to raise awareness among its target audience. To determine which advertising options are best to use, it’s important to stay updated on the various possibilities within the marketing world. One option that may not be immediately obvious but offers valuable opportunities is advertising on Spotify.
How to Advertise on Spotify?
With Spotify Ad Studio , you can target your audience based on standard demographic information provided by Spotify, such as age, gender, location, and languages. Additionally, you can target by interests and fanbases. You can also choose the context in which your ad is displayed or played, such as specific devices or genres.
While there is a minimum budget of €250, the costs for this type of advertising are relatively low. However, it’s important to verify whether your target audience can be reached via this platform and in what way. Before using this advertising method, it’s always wise to thoroughly research your audience.
In the Spotify Ad Studio, you create and measure audio and video campaigns. You can take advantage of free creative services to create an ad, or you can create one yourself and upload it. You can track everything in real-time reports and then use the data to optimize your campaigns.
The Different Spotify Ad Types:
There are several types of ads available on Spotify. Below are the options:
- Audio Ads
Audio ads are short audio clips used as advertisements on platforms like radio, podcasts, and streaming services like Spotify. For advertising on Spotify, it’s recommended to use no more than 65 words in your audio, which usually lasts no longer than 30 seconds.
- Video Ads
Spotify Ads Studio offers various types of video ads: video takeover ads and sponsored sessions. On other (social media) platforms, users typically start watching videos with the sound off. Advertisers often need to use captions or visual elements to entice viewers to turn on the muted audio.
Spotify works differently. A key difference is that on Spotify, users are already engaged with sound on. You can reach your audience at moments when they are open to listening, such as while they’re enjoying their favorite songs. This presents a unique opportunity to be heard.
- Video Takeover Ads: A video takeover ad plays alongside an audio fragment only when the user is looking at the app.
- Sponsored Session: Sponsored sessions are aimed at Spotify users without a paid subscription. After watching a video in a sponsored session, listeners can enjoy Spotify for 30 minutes without interruptions. This type of ad is available on mobile phones and tablets and consists of a video and a Branded End Card.
- Custom Experiences (Display Ads)
In addition to audio and video ads, Spotify offers ‘Custom Experiences.’ One of these is the ‘Sponsored Playlist,’ where advertisers can collaborate with Spotify to sponsor the most popular playlists.
There are also various types of display ads, including ‘Overlay,’ ‘Homepage Takeover,’ and ‘Leaderboard.’ Each type has its unique features and elements that drive engagement in different ways.
Conclusion
Advertising on Spotify offers a valuable way to reach your audience and increase engagement. By leveraging the different advertising options and tailoring them to your specific audience, you can create effective campaigns that drive results. However, always consider the minimum budget of €250 and ensure that you thoroughly research your target audience before implementing this method.
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