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As one of the largest online marketplaces in the Netherlands and Belgium, bol.com offers sellers a vast platform to showcase their products to millions of potential customers. In addition to simply listing products, bol.com also provides various advertising options to enhance the visibility and sales of products. In this article, we will delve into advertising on bol.com and provide a guide on how to get the most out of your e-commerce marketing.

The Ad Formats on Bol.com

Advertising on bol.com is a paid form of promotion where sellers can advertise their products on bol.com’s website. This allows them to increase their visibility and reach more potential customers. Bol.com offers different ad formats, including sponsored products, sponsored brands, and sponsored displays.

Sponsored Products

Sponsored Products are ads displayed on bol.com’s product detail pages. They appear in search results or on relevant product pages. With Sponsored Products, sellers can place their products at the top of search results, increasing visibility. Sellers only pay when a potential customer clicks on the ad.

Sponsored Brands

Sponsored Brands are ads that feature the seller’s brand name and logo. They appear at the top of search results and link to a custom landing page showcasing multiple products from the same seller. This can help build brand awareness and direct customers to the seller’s products.

Sponsored Displays

Sponsored Displays are ads shown on relevant product detail pages on bol.com and on the bol.com homepage. These ads can be used to promote products to customers who may be interested based on their browsing or purchasing behavior.

How to Advertise on Bol.com?

To advertise on bol.com, sellers must sign up for a sales account and then use the Bol.com Advertising interface to create and manage ads. Here are the basic steps to advertise on bol.com:

  • Create a Campaign: Choose the type of ad you want to create (Sponsored Products, Sponsored Brands, or Sponsored Displays) and start a new campaign. Name your campaign, set the budget, and define the duration.
  • Choose Your Targeting: Select the products you want to promote and choose the keywords or product categories to target your ads. This will help ensure your ads appear in relevant search results or product pages.
  • Bids and Budget: Set your daily budget and bids. You can manually set bids or opt for automatic bidding, where bol.com optimizes the bids for you.
  • Conclusion

Digital Increase believes that advertising on bol.com can be a valuable addition to our clients’ e-commerce marketing strategies, helping them increase brand awareness, drive more traffic to their product pages, and ultimately boost sales. We are committed to providing results-driven and customized advertising solutions on bol.com to help our clients maximize their online success. Contact us today to discover how Digital Increase can help your business.