During the second day of SMX Advanced, three invaluable tips emerged from the wealth of knowledge and industry expertise shared. These insights, offered by leading experts in search engine marketing, act as guiding principles in navigating the ever-evolving digital landscape. Let’s dive into these three transformative tips, each with the potential to revolutionize your approach to search engine marketing.
Powerful Tips for Successful Search Engine Marketing
Tip 1: Custom Rules
Greg Kohler emphasized the use of custom rules/actions in the Google Ads editor. This feature highlights potential errors or missing information when setting up campaigns. By copying and pasting these custom rules across all accounts, mistakes can be easily avoided.
Tip 2: Smart Segmentation
Sam T. highlighted the importance of not just focusing on how much a company earns. Instead, he advised combining business data with audience data to apply segmentation correctly, ensuring you’re targeting the right people effectively.
Tip 3: Maximal Growth
Also from Sam T., this tip advises that segmentation should only be applied when the marginal increase in revenue justifies the added complexity. Larger data sets typically perform better, so over-segmenting ad or asset groups could limit your growth.
Conclusion of Day 2 at SMX Advanced
Day 2 of SMX Advanced was an enlightening and empowering experience for all attendees. It featured engaging sessions, expert speakers, and cutting-edge insights into search engine marketing. Equipped with these valuable lessons, marketers can now navigate the ever-changing digital world more effectively.
To learn more about the highlights of Day 1, you can read my previous blog post here
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