If you’re using Google or Microsoft Ads, ad extensions are indispensable. Without ad extensions, your ads may feel incomplete, causing you to miss out on numerous opportunities.
Why Are Ad Extensions Useful?
Ad extensions enhance your advertisement by providing extra information, content, and links. This gives potential customers more reasons to click on your ad. Extensions can significantly increase the click-through rate (CTR) and performance of an ad. When your ads perform better, you receive higher quality scores, resulting in lower costs and better ad placements, ultimately generating even more conversions. There are no additional costs associated with ad extensions.
Types of Ad Extensions
Several different extensions can be utilized. Here’s a brief overview of what they can offer:
- Sitelink Extensions: Direct potential customers to specific pages on your website.
- Highlight Extensions: Provide specific information about your products, services, or company.
- App Extensions: Allow you to link an app to your text ads, providing access to your website and apps from a single ad.
- Price Extensions: Showcase a larger view of a product, service, or business, including product titles, prices, brief descriptions, and direct links to what interests consumers on your website.
- Promotion Extensions: Highlight promotions by adding a short text about the sale or discount.
- Image Extensions: Enable advertisers to upload images as a supplement to their existing text ads.
- Website Information Extensions: Highlight specific aspects of products and services, displayed under the text ad in the form of a header.
- Call Extensions: Allow you to add phone numbers to your ads, enabling consumers to tap or click to call the business directly or visit the website.
- Location Extensions: Display ads with location information, helping consumers find stores by showing the distance to the business.
- Message Extensions: Allow potential customers to chat with the business directly from search ads.
- Lead Form Extensions: Help generate leads by allowing consumers to submit information in a form directly within the ad.
Conclusion
Ad extensions do not add any extra costs to a campaign. However, clicks on your ad will be charged as usual, including certain interactions provided by extensions. We strongly recommend taking advantage of these extensions to ensure your ads are complete and you don’t miss out on opportunities.
Do you need assistance? Or do you have any questions regarding this article? Feel free to reach out via info@digital-increase.com, and we will answer all your queries.
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