Since 2020, Bol.com has allowed advertising on its platform, similar to Google Ads and Amazon. You can pay for higher placements within the Bol.com marketplace to enhance your product visibility.
When Should You Start?
If you’re somewhat familiar with online advertising, you know there are many aspects to consider. You need to understand terms like keywords, CTR, and more. It can get tricky, especially since Bol.com, like Google Ads, assigns a quality score. If the quality of your feed or product descriptions is lacking, advertising can become more expensive, and achieving good performance will be challenging. Therefore, we recommend ensuring that these “basics” are in order first.
What Are the 3 Steps to Advertise on Bol.com?
Step 1: Create a Seller Account.
You can do this here.
Step 2: Set Up a Campaign in the Advertising Section.
Creating a campaign is straightforward. In your seller account, navigate to the advertising section, where you can easily set up a campaign.
Step 3: Monitor and Optimize Your Campaigns Daily.
Check your campaign(s) regularly and make necessary adjustments. Consider updating budgets, your ROAS targets, and adding or excluding products.
Do you need help setting up or optimizing your Bol.com campaigns? Feel free to contact us at info@digital-increase.com or reach out through our contact form.
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