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The essence of day 2 at SMX Advanced

The essence of day 2 at SMX Advanced

During the second day of SMX Advanced, three invaluable tips emerged from the wealth of knowledge and industry expertise shared. These insights, offered by leading experts in search engine marketing, act as guiding principles in navigating the ever-evolving digital...
Keyword Analysis for Google Ads: the essentials

Keyword Analysis for Google Ads: the essentials

If you want to make successful use of the possibilities within Google Ads, you will first need to conduct a keyword analysis. This article will explain how to do that most effectively. What is Keyword Analysis? When conducting a keyword analysis, it’s essential to...
Advertising on Spotify: an introduction

Advertising on Spotify: an introduction

There are countless ways for an organization to raise awareness among its target audience. To determine which advertising options are best to use, it’s important to stay updated on the various possibilities within the marketing world. One option that may not be...
When to choose Performance Max?

When to choose Performance Max?

As an advertiser, it is important to make informed decisions when setting up advertising campaigns. In this article, we will delve into Performance Max, an advanced ad type offered by Google Ads. We will discuss what PMax entails, how it works, and what to consider...