fbpx
Big sale coming up? Use seasonal adjustments.

Big sale coming up? Use seasonal adjustments.

Seasonal Adjustments is an advanced tool in Google Ads, specifically designed for situations where you expect significant changes in conversions, both increases and decreases. This pertains to sharp increases and decreases that fall outside the predictive capabilities...
Meta Advertising Strategy

Meta Advertising Strategy

Social Media Advertising and Its Importance Of course, online advertising also includes social media advertising. If you’re not yet familiar with it, it’s just a small adjustment. However, it can be useful to be somewhat informed about what works and what...
How to set up Conversion Tracking?

How to set up Conversion Tracking?

Why is this important? Have you created a campaign in Google Ads? Then it’s crucial to set up Google Ads conversion tracking in your Google Ads account. You want to measure the results of your campaigns. Google Ads conversion tracking makes your results measurable....
Brand Exclusions in Performance Max Campaigns

Brand Exclusions in Performance Max Campaigns

Google has released more features in recent months to enhance Performance Max campaigns, including the handy option to exclude brands at the campaign level. What exactly are brand exclusions? This new feature (currently in beta as of July 10, 2023) provides more...