by Ashley With | Nov 25, 2024 | SEA, Social advertising
The world of marketing is evolving rapidly, with artificial intelligence (AI) playing an increasingly significant role. Major brands like Amazon, ASOS, and Netflix are leveraging AI not only to operate more efficiently but also to strengthen connections with their...
by Mark Meijs | Oct 15, 2024 | Geen categorie, SEA
Why Your Product Feed Matters The quality of your product feed is crucial for your success on platforms like Google Shopping, Amazon, and bol.com. By enhancing the product data you provide, you can boost your visibility and lower your cost-per-click (CPC), leading to...
by Ashley With | Oct 9, 2024 | SEA, Social advertising, Tech
You may be familiar with the term “omnichannel strategy” or have previously conducted an analysis of a media mix. As a marketer, it’s unlikely that you’ve overlooked the fact that the ability for customers to convert across different channels...
by Ashley With | Oct 9, 2024 | SEA, Social advertising
Remarketing: What It Is and How It Works Remarketing is a marketing tactic specifically aimed at people who have previously interacted with your business in some way. For example, this includes users who have visited your website or app or taken action on it. The goal...
by Ashley With | Oct 9, 2024 | SEA
You may not know Google Autocomplete by name, but you undoubtedly use it regularly. In this article, we’ll explain what Google Autocomplete is and how you can optimize its use for your SEO efforts. What Is Google Autocomplete? Google Autocomplete is a feature...
by Ashley With | Oct 9, 2024 | SEA
If you’re using Google or Microsoft Ads, ad extensions are indispensable. Without ad extensions, your ads may feel incomplete, causing you to miss out on numerous opportunities. Why Are Ad Extensions Useful? Ad extensions enhance your advertisement by providing...
