by Ashley With | Oct 7, 2024 | Marketplaces, SEA, SEO, Social advertising
A landing page can provide a streamlined user experience, which can lead to more conversions. In this article, we discuss several tips to ensure that your landing page is effective. Tips for an Effective Landing Page Build a Logical StructureA logical and intuitive...
by Ashley With | Oct 7, 2024 | SEA, SEO, Social advertising
The impact of your landing page on your PPC campaign is significant and can have direct consequences on the efficiency and cost of your ads. To make the most of this, consider the following aspects: Keyword Matching One of the key factors for a successful PPC campaign...
by Ashley With | Oct 7, 2024 | SEA, SEO, Social advertising
Creating an Effective Landing Page: Beyond Information and Conversions Creating an effective landing page goes beyond simply providing information and driving conversions. A strong Unique Selling Proposition (USP), well-defined positioning, and recognizable,...
by Ashley With | Oct 7, 2024 | SEA, SEO, Tech
To convert visitors, it is important to look at the entire customer journey and the funnel. Each touchpoint is a potential drop-off point for a prospective customer. Optimize the entire process from the moment a potential customer encounters your products to the...
by Ashley With | Oct 7, 2024 | SEA
Seasonal Adjustments is an advanced tool in Google Ads, specifically designed for situations where you expect significant changes in conversions, both increases and decreases. This pertains to sharp increases and decreases that fall outside the predictive capabilities...
by Ashley With | Oct 7, 2024 | SEA, Social advertising
Social Media Advertising and Its Importance Of course, online advertising also includes social media advertising. If you’re not yet familiar with it, it’s just a small adjustment. However, it can be useful to be somewhat informed about what works and what...
