by Ashley With | Nov 25, 2024 | SEA, Social advertising
The world of marketing is evolving rapidly, with artificial intelligence (AI) playing an increasingly significant role. Major brands like Amazon, ASOS, and Netflix are leveraging AI not only to operate more efficiently but also to strengthen connections with their...
by Ashley With | Oct 9, 2024 | SEA, Social advertising, Tech
You may be familiar with the term “omnichannel strategy” or have previously conducted an analysis of a media mix. As a marketer, it’s unlikely that you’ve overlooked the fact that the ability for customers to convert across different channels...
by Ashley With | Oct 9, 2024 | SEA, Social advertising
Remarketing: What It Is and How It Works Remarketing is a marketing tactic specifically aimed at people who have previously interacted with your business in some way. For example, this includes users who have visited your website or app or taken action on it. The goal...
by Ashley With | Oct 9, 2024 | SEA, Social advertising
TikTok introduced its ads in 2019. This is convenient for both large and small brands, as TikTok is growing at an incredible rate, with 1 billion monthly active users on the platform. This means there’s a vast audience you’re missing out on if you...
by Ashley With | Oct 7, 2024 | Social advertising
There are countless ways for an organization to raise awareness among its target audience. To determine which advertising options are best to use, it’s important to stay updated on the various possibilities within the marketing world. One option that may not be...
by Ashley With | Oct 7, 2024 | Marketplaces, SEA, SEO, Social advertising
The holiday season represents the busiest and most profitable time of the year for many businesses. To be successful in Q4 2023, it’s wise to develop a well-thought-out strategy, plan your campaigns and bid management, and prepare for intense competition. In this...
